Start, run or save a business today !
v) Customers
Similarly, you need to ask yourself who will be your customers and what will be their various characteristics and bargaining power: will you be able to charge a high price for your products or will you have to stick to low pricing because your products/services will be easily substitutable ? Will you be able to require very strict payment terms from your clients or will you have to grant them generous payment periods (which will mean high account receivables for your business, thereby increasing your working capital requirements and thus operational risk, as we will see later) ?