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The Online Course

• Finding business ideas General Concepts
  Resources
• 
  Strategy Analysis Porters analysis
     -The industry and its different players
     -Barriers to entry and new entrants
     -Substitution products
     -Suppliers
     -Customers
     -Complementary products
  
  SWOT Analysis
     -Strengths
     -Weaknesses
     -Opportunities
     -Threats
  The role played by strategy analysis in the construction of your business plan
  
• 
  Practical Accounting The balance sheet
  The income statement
  The cash flows statement
• 
  Financial Analysis Wealth creation
     -Commercial profit
     -Production
     -Gross Profit
     -EBITDA
     -EBIT
     -Profit before taxes and nonrecurring items
     -Net nonrecurring income
     -Net Income
     -A note on operational leverage and breakeven point
  
  Investments
     -Analyzing capital expenditures
     -Analyzing the working capital of a company
  
  Financing
     -Debt ratios (Current ratio, quick ratio and cash ratios)
     -Liquidity ratios and solvency
  
  Profitability
     -Return on equity (ROE)
     -Cost of equity
     -Return on Capital Employed (ROCE)
     -Weighted Average Cost of Capital (WACC)
     -Leverage effect and relation between ROE and ROCE
     -Investment decisions: Present Value and Net Present Value
  
• 
  Devising and revising a business plan
• 
  Fundamental marketing concepts Introduction
  A few technical concepts
     -The potential rate
     -The conversion rate
     -Average lifetime value of customers
     -Analytic example
• 
  Business Valuation: when to invest or divest your money The DCF method
  The peers multiples method
     -The EBITDA multiple
     -The P/E ratio
• 
  A few words in conclusion